Dental Marketing Article Archive

Top Dentist Dental Marketing FAQ: What should I do?

Most dental marketers have this answer­ to the what-should-you-do question––what "we" specialize in. There is quite a bit of conflict of interest in this response, but often they are correct by default. Doing "something" -- even their thing -- can work. However, the results these one-legged solutions create are often short-lived.

The market changes, consumers evolve, and competitors compete. Therefore, the second stage Top FAQ becomes: What do I do now? A question I hear a lot more frequently.

While there are many dental marketing companies that have a good answer for the first question, the second stage becomes very challenging for them. After ten years in dental marketing, I have seen the evolution of this concept. Rather than being one in 50 dentists asking me this second stage FAQ - it is now very close to 1 in 2.

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Stop Dental Dead Air: Cancellations & No Shows

Dental treatment cancellations and hygiene no shows are frustrating for your staff, for you, and for your future. No shows take the air out of the day, leaving everyone in a funk.  Cancellations are deflating for everyone involved. Patients miss out on the timely care they need and you lose the revenues that are usually impossible to make up.

In the radio business, which I worked in for seven years, this "open space" is called dead air. Listeners miss out on programming (music, news, etc.) tuning out if it goes on too long. Advertisers start to squirm, wondering if their big sale today is headed for disaster. They will forgive you if things start up again within a few seconds or minutes or the reasons are unavoidable. But if it goes on too long (no matter why) or happens too often for no good reason, future ad sales would suffer.

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Dental Fees Versus Value

Many dentists think their fees stop people from going ahead with treatment. Wrong. Price is irrelevant! Consumers want value. It is that simple.

Novice, unimaginative, and feeble marketers use price to sell services. Do some of my dentist clients still use FREE and half off promotions? Yes they do. It is a crutch they are uneasy about relinquishing.

Pulling this marketing crutch away abruptly can be difficult. In those cases we try to meet somewhere that leaves room for value building. But the discount route is NOT the only way to go, and might NOT offer the freedom you really want.

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Previous Articles

Do You Need A Brand Or A Dental Logo?
Lowest Common Denominator Of Dental Communication
What Really Works? Dental Marketing with Eyes Wide Open
Shake It Up Dental Marketing
The Smile Makeover Marketing Dilemma: Where Are The Ready Ones?
Market To Every Potential Dental Patient Cheaply: Is that Right for You?
Dental Website Design: What is Best for My Practice?
How Much Should You Pay for Your Dental Logo?
Grabbing the "Extreme" Dental Brass Ring: The Leap to More Smile Makeovers More Often
Get Better Dental Patient Referrals: Tell Your Story Better!
Standing out in the crowd. Enhanced Dental Branding