Niche Agency Dental Design Services

The Value of The Perfect Proprietary Image
The value of proprietary marketing materials is similar to the value that patients have in you. Many dental patients will say, “I wouldn’t go to anyone else.” While these decisions can be logically based, often patients act on their personal feelings about your competence and personality style. Incorporating unique materials into every marketing vehicle effectively reinforces your brand identity. From dental business cards and dental letterhead to your ads and web site, a proprietary image is essential in the land of look-alike dental practices. Anything less tells the patient that your kind of dentistry can be found almost anywhere.

A few practices are able to forge ahead with a substandard dental marketing image merely due to a lack of competition. However, a competing dental practice with a cohesive brand can quickly surpass an established practice when marketing to new patients. Give your dental brand the best chance for success – make sure it stands out!

Custom Dental Logos and Practice Materials
A logo is as essential to the external image your practice as the practice environment is to the internal presentation. Your dental logo should be developed with dental practice communications materials (PCM) that imply quality and facilitate identity retention. The logo will make the practice and its attributes easily identified and remembered by current and prospective patients. These design characteristics provide a foundation for all subsequent marketing materials, producing strong connectivity and making it possible to promote and reinforce a high-value proprietary image.

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Dental Practice Brochures
Communication is crucial to validate the new patient’s expectations before the first visit. The dental brochure details the positive attributes of the practice and effectively brands the interaction. It reassures the new patient that he’s made the right decision. This mechanism helps dental patients without Internet access understand who and what you are before they visit.

As soon as the patient calls and sets up an appointment, it’s natural for “buyer's remorse” to set in. Anything can erode the perceived value of your services, including competitor dental advertisements the patient sees right after he or she calls you. The dental brochure helps counteract this process.

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Dental Practice Websites
Choosing the right dentist is often an emotional decision. A dental website is an effective way for patients to research your practice and its positive characteristics at their own comfort and convenience. Many people will expect and often need more information than what can be presented in a dental advertisement.

By providing constant access to the right kind of information for new and prospective patients before their first appointment, you increase the chance of establishing a positive relationship. Your dental Web site should reflect your current dental logo design and marketing materials to reinforce a cohesive brand identity.

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Cosmetic and Restorative Case Presentation Folders
The dental folder provides valuable information the patient can review, and its design and branding demonstrates attention to detail and understanding of aesthetics. This combination reinforces the dental patient’s acceptance of the value and fees associated with your recommendations.

The dental presentation folder should include a place for your business card, and other appropriate marketing and educational materials that pertain specifically to the dental patient’s needs. The inserts, which should be customized to reflect the practice branding incorporating your dental logo, can include procedural information such as a philosophy statement, biographical information about the doctor, and patient-focused articles on services or other pertinent topics. Dentists with a background in neuromuscular dentistry or another dental expertise often include an insert or inserts especially developed for those topics.

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Dental Advertisements
A consistent conversation with your desired audience creates a strong matrix of dental marketing influence. Creating an attention-getting image that changes perceptions requires a defined and proactive approach. A public image in the form of dental advertising provides the information people need to purchase your services.

Here are the main concepts to consider before you advertise:

Image Development
Bring your image to non-Internet media such as newspapers, magazines and radio rather than just waiting for potential dental patients to search for you. More consumers are apt to Google you if they've heard or seen something about you first.

Professional Expertise
Expertise is the glue that holds your marketing image together in every dental advertising campaign to help justify the cost of your services. Potential dental patients will value your higher-level skill and be more likely to pay more for it.

Design Quality
A significant portion of your target audience is attracted to strong visuals in an advertisement or presentation. Successful dental advertisements balance a concise message with relevant imagery in a way that is easy to read and remember. Potential dental patients are looking not only for good clinical dentistry; they also want their lives to be enhanced.

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Cosmetic Dentistry Postcards and Dental Website Cards
Your practice can create an ongoing rapport with patients and targeted consumers by informing them regularly of new developments and innovations. This versatile type of communication can effectively position a practice in a cluttered marketing environment.

The dental Web site postcard is the evolution of the practice newsletter. The dental postcard includes a concise message that creates instant awareness of your Web site, presenting your practice as an informational resource while reinforcing your dental brand identity.

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Dental Website Referral Cards
Dental Website cards are business card-sized billboards that effectively encourage potential patients to take a look at your dental Website. These cards also reaffirm the value of your services for current patients. Dental team members can hand out these cards to patients, drop them in business card containers at local restaurants, include them in patient invoices, and place them in the reception area for patients to take home.

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Dental Website Related Services
Dental Website Hosting (99 Email addresses, Webmail, and much more)
Dental Website Management (Update photos & text, add pages, etc.)
Search Engine Advertising Consulting and Management - Google, Overture, etc.
Search Engine Optimization - a.k.a. SEO
Dental Website Copywriting
Neuromuscular Dentistry Copywriting
Dental Internet Marketing

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For more on Dick Chwalek's dental marketing expertise, read his articles. The article topics include choosing the best dental logo design firm, getting better dental referrals, getting larger smile makeover cases, and standing out in the dental marketing crowd.

While not a dentist, Dick is well versed in many of the latest dental techniques and dental technologies. Recently, he wrote an advertorial for Dr. Kent White of Chattanooga on Neuromuscular Dentistry.